Busting the following myths:MYTH 1: Online, everybody is equal.MYTH 2: You are the customer of BigTech.MYTH 3: We are not ‘ad-dicted’.MYTH 4: It is all about user experience.MYTH 5: BigTech wants regulation.
Busting the following myths-MYTH 1: Every brand needs a Facebook strategy. Or a Twitter strategy. An Instagram strategy. An email strategy. Don’t they?MYTH 2: Marketing deserves a free pass when it comes to business strategy.MYTH 3: We need to be digital first.MYTH 4: Gate content if you want leads.MYTH 5: Search has better RoI than online advertising.
Busting the following myths-MYTH 1: You get rejected—that is just part of the job.MYTH 2: Whether you feel like prospecting matters.MYTH 3: When prospecting, your job is to sell.MYTH 4: Your clients and customers know what your ideal prospect looks like.MYTH 5: Once you hear “No,” the discussion is over.
Busting the following myths-MYTH 1: Bringing diverse people into an organisation over those from the dominant culture amounts to a zero-sum game where there are winners and losers.MYTH 2: Our mission is to improve opportunities for marginalised groups, so we are reaching some diverse people and communities.MYTH 3: Our organisation works within an area that is not diverse, so this is not relevant.MYTH 4: The leaders (including board and executive staff mem and executive staff members) of our organisation are well-meaning and not biased.MYTH 5: Our organisation has been fulfilling its mission and has never been accused of discrimination, bias, or not being welcoming or accessible. It has not been a problem for us.MYTH 6: Our organisation would like to have more diverse leadership (board and staff), but we cannot seem to recruit diverse people to fill these positions.MYTH 7: Hiring a non-dominant culture leader will solve DEI issues within our organisation.MYTH 8: DEI is expensive. We do not have the resources to address it.
Busting the following myths-MYTH 1: We must educate our prospectsMYTH 2: Price is the deciding f actorMYTH 3: Prospects buy based on fixing pain pointsMYTH 4: Companies that sell what we sell are our competitionMYTH 5: Great service grows relationships and account value
Busting the following myths-MYTH 1: Money is for other people, but not youMYTH 2: Money represents scarcity and strainMYTH 3: A predictable paycheck is the path to wealthMYTH 4: You see money as working against youMYTH 5: You do not have enough money to be generous
Busting the following myths- MYTH 1: Most business leaders are college educatedMYTH 2: Colleges train the next generation of business leaders MYTH 3: Business leadership is about control and power MYTH 4: Business leadership is complicated and hard to learn MYTH 5: Everyone can be a business leader
Busting the following myths-MYTH 1: Innovators are born, not madeMYTH 2: Those who fail to innovate are closedmindedMYTH 3: We are not in the innovation businessMyth 4: We don’t have enough money to innovateMYTH 5: Great leaders design innovative solutions
"Busting the following myths:MYTH 1: Half my advertising is wasted, but I do not know which halfMYTH 2: Clustering television spots in ‘bursts’/ ‘flights’MYTH 3: The dominance of low-involvement brandsMYTH 4: As a brand grows, its advertising must be increased at the same rateMYTH 5: Sales promotions have a much stronger effect on sales and profit than advertising does"
"Busting the following myths:MYTH 1: Creativity is about artistic expression, and it is not a differentiator in moving business, politics, science, and society forward in a meaningful wayMYTH 2: Creativity cannot be taught: you either have it or you do not MYTH 3: When a business loses its creative edge, the only way to fix it is to buy it MYTH 4: Creativity is a solitary, heroic, and random act of individual genius. It cannot be managed because you never know where ideas come from, when inspiration will strike, who needs to be involved, and how to make it happenMYTH 5: Creativity is not a competency that can be managed in an organization to evaluate performance and talent"
"Busting the following myths:MYTH 1: Good employees like changeMYTH 2: Change is impossibleMYTH 3: Change is easyMYTH 4: Change is badMYTH 5: Change is good"
"Busting the following myths:MYTH 1: Do not work your entire ‘to-do’ listMYTH 2: Entrepreneurs work on improving their weaknessesMYTH 3: Most people do what they have learned to doMYTH 4: Mistakes are badMYTH 5: Plan forward one step at a time to attain your big goals"
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