Knowledge
Resources

Industry and Academic Based Research, Reports and Management Articles

The AIMA case research centre is established after a lot of discussion, deliberation and research. The purpose of setting up of India case research centre at AIMA is primarily to focus on developing and publishing Industry based India-focused research cases.

Reports

AIMA conducts and publishes industry and academic based research, surveys and reports in various facets of management

AIMA Publications

Management Perspectives & Articles

Management articles & opinions from various thought leaders & domain experts

Lead change before it happens

In an era of constant disruption, the most effective boards are those that anticipate change rather than react to it.

by Marianna Zangrillo and Thomas Keil
Indian Management 2026-05-26

The 100-crore mindset

As the era of the 100-hour workweek fades, the ‘100-crore mindset’ reframes success around cognitive leverage, strategic depth, and exponential impact rather than brute effort.

by Ullhas Pagey
Indian Management 2026-01-26

Dark patterns

As e-commerce platforms increasingly shape consumer choices, dark patterns in UI/UX design manipulate behaviour, erode trust, and challenge India’s evolving legal and regulatory framework.

by Sohom Banerjee and Dr Sumanta Dutta
Indian Management 2026-01-26
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