AIMA Interactive Session
Marketing at Confluence of Storytelling & Automation
26th July 2019, Friday: AIMA, Lodhi Road – New Delhi
The society is increasingly becoming fast-paced, overly automated, and digitally driven. Human touch is becoming rare and empathy is at a premium. While technology rewards us with convenience and instant gratification, it makes in-person interaction scarce. In this environment, brands face the possibility of becoming cold, faceless entities. However, to succeed in a market where consumer experience is the key differentiator, brands need to engage with consumers intimately and pull at their heartstrings.
Given the significance of the subject to business leaders, All India Management Association is organizing a session on the theme Marketing at Confluence of Storytelling & Automation with Mr Kartik Raina, Former CEO, Dabur Foods & Director, Learning Facilitators. The session will help the audience appreciate the art of telling brand stories in an automated environment and building profitable brands with a human touch.
The session will be held on Friday, 26th July 2019 from 1630 hrs to 1730 hrs, at the AIMA, 14, Institutional Area, Lodhi Road, Delhi. Registration & Tea/coffee would be at 1600 hrs.
We cordially invite you to take advantage of this unique opportunity by participating and nominating colleagues from your organization in this interactive session. Please confirm participation by completing the registration Form at the earliest. The seats are limited.
Looking forward to receiving your registrations and to having you with us at the Interactive Session.
Mr. Sanjay Grover
LMA Relations & Membership
All India Management Association
An MBA from Jamnalal Bajaj Institute of Management Studies with a Specialization in Sales & Marketing, Kartik Raina has a total work experience of over 45 years. On the domestic front, having started with a 4 year stint with RHL (now Procter & Gamble), Kartik spent over 14 years with GSK Consumer HealthCare in various Sales & Marketing assignments, culminating as the Head of All India Sales, along with country responsibility for Bangladesh. He then moved to Dabur as General Manager, Sales & Marketing with the task to professionalize the ways of working of the company. Having completed that, he was made in charge of the move to urban markets (nearly 70% of Dabur’s sales were rural then) and was soon made CEO of the Foods business. Here he conceived and launched Real Fruit Juice and the Hommade range of cooking ingredients. Internationally, he has worked for Fareast Mercantile Company, Nigeria, heading their Consumer Division This included handling negotiation & purchase of Stockfish (a dried form of fish), and then Branding & selling it. For this he regularly travelled to Iceland, Norway , Faroe Islands & Greenland. He has been the Executive Director of Hoechst West Africa, Nigeria. He concluded his International career in Colombo as the Managing Director of Bestfoods International (Unilever Bestfoods), looking after Sri Lanka & Maldives. From 2005 he runs his own training & consulting company called Learning Facilitators, focusing in the areas of Sales & Channel Management, Go To Market Modeling, Brand Strategy & Rural Marketing. He is closely involved with Consulting and training assignments in India, the Far East, China & Africa . Kartik has been visiting faculty at various Management Schools including IIM Ahmedabad, IIFT Delhi, SP Jain Global School of Management, IMT,IBS to name a few.