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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

Latest Articles

Authority under pressure

You do not lose authority because someone disagrees with you. You lose it when your behavior under pressure becomes inconsistent, reactive, or unclear. People watch how you respond when challenged. They decide in those moments whether you are someone who hides behind position or someone who leads the relationship as well as the task.

by Anne Maartje Oud
Indian Management March 2026

The culture delusion

MYTH 1: Culture is your values, mission, and purpose statements.
MYTH 2: Engagement scores tell you how healthy your culture is.
MYTH 3: Culture is owned by HR.
MYTH 4: Strong cultures should be unified and consistent everywhere.
MYTH 5: Culture is soft, secondary, and separate from performance.

by Michael Henderson
Indian Management March 2026

More From The Category

The hybrid AI revolution

For Indian BFSI, the AI question is not how powerful is the model? But how defensible is the decision? The future of underwriting AI in India lies not in bypassing regulation, but in engineering intelligence that works within it.

by Rajendra M Sonar, Ph.D.
Indian Management March 2026

Smarter care, lower costs

AI is undeniably shifting healthcare into a new paradigm. From smarter diagnostics and personalised treatments to streamlined operations and fraud prevention, the clinical and economic benefits are real and measurable.

by Dr Partha Bhar and Dr Debasish Sur
Indian Management December 2025
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