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by Eli Schwartz
Indian Management May 2022

SEO is a part of your business and all of your SEO investment should contribute to the growth of the business and be measured by the same metrics as the rest of your business. If you are going to invest in SEO, step out of the ‘been-there, done-that’ mode and do it the smart way with product-led SEO.

Eli Schwartz is an SEO expert, consultant, and speaker. He is author, ProductLed SEO: The Why Behind Building Your Organic Growth Strategy.

Latest Articles

A strategic advantage

In an era where collaboration, innovation, and adaptability are more important than ever, investing in personality diversity is not just beneficial, it is essential.

by Paul Grant
Indian Management October 2025

The digital drift

The problem of cyberloafing is projected to increase as the technology companies find new ways to increase user engagement on their platforms. It is thus essential for corporates and human resource managers to come up with innovative solutions to curb cyberloafing practices amongst employees.

by Siddhartha Mukherjee, Agnim Mitra, and Dr Sumanta Dutta
Indian Management October 2025

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Trust-first leadership

The organisations that thrive in the next decade will be those whose leaders recognise that cybersecurity is not a technology problem—it is a business transformation challenge. Success requires combining cutting-edge AI capabilities with human expertise, wrapped in a culture of continuous learning and adaptation

by Vikram Ramesh and Irene Yam
Indian Management October 2025

Innovation at enterprise scale

While much of the global tech industry remains fixated on the hype cycle of LLMs and Agentic AI, forward-thinking enterprises have a rare opportunity: to lead with intention, not just invention. The convergence of Active Inference AI and the Spatial Web Protocol isn’t simply a technical evolution—it’s a strategic shift in how organisations engage, decide, and scale in real time.

by Denise Holt and Irene Yam
Indian Management September 2025
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