Management Perspectives

Browse through management articles &
opinions from various thought
leaders & domain experts

Management Perspectives
Go to Main Page

Rural outreach

by Dr Shashank Shah
Indian Management November 2020

A look at HDFC Bank’s foray into rural India and how it navigated with relative ease by clearly

When HDFC Bank made its foray into the hinterland, there was a compelling vision that powered its goals—one that embraced a holistic, customer-focussed approach as opposed to a product-oriented one. The rural populace had for long been an underserved lot with respect to financial services, and the environment was strewn with challenges. However, the Bank navigated with relative ease by clearly distinguishing between financial access and financial inclusion, and optimally leveraging its technological expertise. Its sustainable livelihood initiatives have now reached over 28,000 villages across 27 states and its flagship Parivartan programme has impacted 7.8 crore people—a clear pointer to the Bank’s seminal role in redrawing India’s financial landscape.

On October 26, 2020, Aditya Puri, Founding Managing Director of HDFC Bank, stepped down from executive responsibilities at India’s largest private sector bank (by assets). His exit marked the end of the longest tenure of anyone at the helm of a bank in India. Under his leadership, in the 26 years since its inception, HDFC Bank’s market capitalisation increased to over R6 lakh crore, making it the largest bank in India by market cap. Interestingly, HDFC Bank’s market cap is larger than the combined market value of 22 listed public sector banks put together1 . In contrast, the State Bank of India, India’s largest bank, whose total assets are two-and-a-half times that of HDFC Bank, had a market cap of R1,90,000 crore in September 2020.

During this quarter century, the Bank handsomely rewarded its investors—over 23

Dr Shashank Shah is SAI Fellow’17, Harvard University. He is author, The Tata Group, Win-Win Corporations and Soulful Corporations

Latest Articles

A model for change

Happy employees are engaged employees, resulting in increased productivity as well as lower absenteeism from work.

by Dominic Ashley-Timms and Laura Ashley-Timms
Indian Management October 2024

Beyond support to active co-creation

Traditionally, followers have been viewed as passive supporters, merely executing the directives of their leaders. However, this perspective is increasingly being challenged. The modern organizational landscape recognises that followers are not just subordinates; they are active participants who significantly influence organizational success.

by Prof Rashmi Bhatia; Prof Arun Bhatia; and Prof Daviender Narang
Indian Management October 2024

More From The Category

Oh! Those lala companies

A generic name for family-run businesses in India, ‘lala companies’ have unique attributes—great rewards…and greater punishment, if the lala stops liking your face!

by Krishan Kalra
Indian Management December 2022

Before you make the leap

A star performing employee gets elevated to a big leadership position, but one that is different from his domain. The situation throws up questions such as- ‘How does one learn to say “no” to an offer that is lucrative but not something that one wants do? Once one accepts this offer, but is unable to live up to the expectation of his/her bosses, how does one get out of this sticky situation?

by Girish Mainrai
Indian Management October 2022
Submit Enquiry
back