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MYTH 1: Only logic matters.MYTH 2: Just present the one right way.MYTH 3: When persuading with numbers, more colours gives more credibility.MYTH 4: You don’t want the other person to say “No”.
If academia learns to treat connection as a discipline, not an afterthought, it can turn its most intangible quality—trust—into its greatest strength. The choice is clear: either humanise leadership now, or risk losing the humanity we claim to nurture.
Mastering the art of people management is an ongoing process that requires continuous learning, self-reflection, and adaptation. Effective people managers must develop strong communication skills, emotional intelligence, and a deep understanding of their team’s needs and motivations.
"Busting the following myths-MYTH 1: Marketing should be persuasive.MYTH 2: People care about your brand's ‘why’.MYTH 3: B2b brands should avoid emotion in marketing.MYTH 4: Company leaders know why people buy their brand.MYTH 5: Customers are brand loyal."
"Decoding the following myths-MYTH 1: STRATEGY COMMUNICATED = STRATEGY HAPPENING.MYTH 2: HIERARCHY = LEADERSHIPMYTH 3: WEEKLY RHYTHM = SHORT-TERM FOCUSMYTH 4: ADAPTABILITY = ADAPTING TO THE COMFORT OF SOMEMYTH 5: HIGH PERFORMANCE = NOT CARING FOR PEOPLE"
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