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Great customer exprience

by Alan Williams
Indian Management June 2024

Busting the following myths-

MYTH 1: Customer experience is the same as customer service.

MYTH 2: Customer experience is the responsibility of the CX function.

MYTH 3: Customer experience is only relevant for B2C companies.

MYTH 4: Investment in customer experience is an optional extra.

MYTH 5: AI and data are the future of customer experience.

Alan Williams is the author of Great customer exprience.

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Myth 3: We handled this a few years ago.
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