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Beyond support to active co-creation

by Prof Rashmi Bhatia; Prof Arun Bhatia; and Prof Daviender Narang
Indian Management October 2024

Traditionally, followers have been viewed as passive supporters, merely executing the directives of their leaders. However, this perspective is increasingly being challenged. The modern organizational landscape recognises that followers are not just subordinates; they are active participants who significantly influence organizational success.

Prof Rashmi Bhatia is the author of Beyond support to active co-creation.

Prof Arun Bhatia is the author of Beyond support to active co-creation.

Prof Daviender Narang is the Director of Jaipuria Institute of Management, Ghaziabad

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