Introduction

You might have wondered what is it that makes some of your colleagues more liked by all in the organization as well as outside. Certain people are favourites of everybody. Reason? Their assertiveness skills. Such people are always on top of the list for promotions and added responsibilities. They also report higher satisfaction with their jobs and personal relationships. Why? 

One of the reasons is that they are neither meek and passive, nor overly pushy and aggressive. 

Assertive communication is ideal for communications in personal life as well as in professional life as it is stronger and more effective than passive communication and more polite and considerate than aggressive communication.