The outbreak of the COVID-19 disease posed great challenges to the global economy and people’s daily lives but at the same time, this crisis also became a strong driver of creativity and innovation at the national, institutional, organizational, and individual levels. Most businesses and organisations were left with no options but to innovate in order to survive and thrive during this crisis.

AIMA is pleased to bring to you the 9th Edition of Innovation Practitioner’s Case Study Contest, Summit & Awards which seeks to identify teams which have undertaken this journey to keep their companies operate and excel in a hyper-disruptive business environment and applaud them for the efforts. Be it disruptive or incremental, if you have contributed towards reshaping the way a company functions and in turn altering the paradigms of the world that we live in, we want to hear from you. We want to identify and felicitate people behind the scenes who have worked tirelessly to translate an idea into something tangible that is benefiting a substantially larger target audience today.